Magic Meets Fantasy: The Unstoppable Hype of the MTG Final Fantasy Set

The Unprecedented Demand for the MTG Final Fantasy Set

The upcoming Magic: The Gathering—FINAL FANTASY set has quickly become one of the most highly anticipated releases in Magic's history. Even before its official launch, it has already broken sales records, with preorders selling out almost instantly across major retailers. Collector Booster packs, in particular, are selling out within minutes during prerelease periods. I even managed to get a Collector Booster pack into my cart at Hareruya, but lost my chance after being just a few minutes late on payment. This level of demand is unprecedented, driven by a perfect storm of nostalgia, crossover appeal, and the massive fanbase that both Magic and Final Fantasy command.

Will This Be the Most Demanded MTG Set Ever?

The excitement surrounding the MTG FINAL FANTASY set is unlike anything the Magic community has seen before. With both franchises boasting enormous, passionate fan bases, the crossover has ignited interest from longtime Magic players and FINAL FANTASY fans alike. This collaboration has the potential not only to break previous sales records but also to introduce an entirely new audience to Magic: The Gathering. The sheer scale of anticipation suggests that this could very well become the most demanded MTG set ever released, as it bridges generations of gamers and collectors, and expands the game’s reach far beyond its usual audience.

Hareruya Stores: Prerelease Demand Across Japan

Hareruya, one of Japan’s most well-known Magic retailers, is feeling the pressure of this unprecedented demand across all its stores. For the FINAL FANTASY prerelease, which begins on June 6, 2025, Hareruya has implemented a lottery system for seat allocation due to the overwhelming number of applicants. Players interested in joining the event were required to apply in advance, with only a limited number of spots available at each location. This system highlights just how competitive it has become to participate in this historic prerelease, as Magic and FINAL FANTASY fans from all over Japan vie for a chance to be among the first to experience the new set.

The Community’s Experience: Did You Get a Seat?

Were you able to secure a spot at a Hareruya prerelease event—or are you still hoping for a chance? What are you most excited to see or play with in the new set? Share your experience in the comments below and join the conversation about this historic moment in Magic’s history!